
Calma is an ADHD planner and tracker app designed to help individuals manage their thoughts and tasks effectively. It allows users to turn chaotic thoughts into organized tasks through a voice input feature, enabling a quick 'brain dump' that the app's AI organizes into prioritized tasks. The app also includes a mood journaling function that captures emotions automatically, providing a way to track anxiety, joy, and stress over time without needing to write anything down. Additionally, it offers habit tracking with visual feedback and a clean daily planner for task management.
Targeted primar…
Calma packages task management, habit tracking, and journaling with voice input on iOS and has real paying customers — it reports $566 in MRR and $313 in the last 30 days, so monetization exists but at a small scale. The company is very new (founded 2026-02-20), which explains early-stage traction but also means product/market fit and retention are still open questions.
The most concerning signal is the recent -62% drop: that magnitude of decline over 30 days can quickly overwhelm a small revenue base. A 99% margin is an advantage for burn control, but with low absolute revenue and negative growth the priority should be stopping churn and improving acquisition. Monthly visitors and country are unknown, which limits assessment of funnel health and market focus.
A judgment from project data — not a user review.