
Frida Daniela Ruiz Martinez is an Artificial Intelligence Specialist and the CEO and Founder of AI The New Sexy, a consulting company focused on the impact of Artificial Intelligence on daily life and business. She specializes in AI, futures thinking, and promoting opportunities for women in STEM, aiming to bridge the gap between technology and inclusive innovation. Her work includes various projects like AI Agents as a Service, an AI-powered fraud and risk detection platform, and a podcast that explores the future of AI.
The company also engages in community-building activities and provides…
The business is a very early, service-first play: consulting in AI and data science operating out of Mexico and founded in December 2024. The numbers show paying work today — $175 in the last 30 days and $92 in recurring revenue — which is a solid signal that the offering has immediate market fit at a boutique scale.
As a services company, upside depends on selling more hours, converting one-off projects into retainers, or productizing expertise. The current footprint implies founder-led delivery and low fixed overhead, which keeps burn low but also caps scale unless the model shifts to hiring, partnerships, or packaged offerings that increase leverage beyond billable hours.
A judgment from project data — not a user review.