Steps & Beasts
About Steps & Beasts
Steps & Beasts is a mobile application designed for iPhone users that encourages walking by turning daily steps into a collectible adventure. Users can hatch unique, cute creatures called 'Beasts' as they reach their step goals, with the app featuring over 200 different Beasts to collect. The app combines fitness tracking with an engaging gameplay element, motivating users to maintain their walking routine through daily streak rewards and the excitement of discovering new Beasts.
The app also provides detailed statistics on daily steps, distance, calories burned, and offers motivating charts.…
Launched recently and operating from DE, the product has converted users to paying customers quickly enough to produce real revenue. The fact that $2,302 is notably lower than $5,894 suggests some portion of the last-month revenue came from non‑recurring sources, which makes near-term forecasting noisier. A 0% 30‑day growth rate is the clearest signal here — early traction exists, but momentum is stalled.
For the founder, the priorities are straightforward: convert one‑time payers into subscribers or otherwise increase the stable recurring base, and prove retention so the subscription economics scale. For a potential backer, the presence of paying users de‑risks product-market fit a bit, but flat growth and small absolute revenue mean you need visibility into retention, acquisition costs, and margins before committing more capital.
— Strengths
— What to watch
◆ Best suited for
A judgment from project data — not a user review.
